EDUCATIONAL PROGRAMMES AS PART OF CORPORATE SOCIAL RESPONSIBILITY STRATEGY IN LOGISTICS

  • Dorota Książkiewicz Transportation Policy Chair, Faculty of Economics, University of Gdańsk

Abstract

The idea of corporate social responsibility (CSR) becomes a popular base to form a long-term competitive strategy in logistics. Global logistic market demands high efficiency, complying with global quality standards and offering services at unified prices worldwide. Therefore logistic companies very often aim to raise their competitive potential by forming a strategy that allows for a long-term stable growth, based not only on reaching economic goals, but also on friendly coexistence of the company and its environment (CSR approach). The paper shows that educational programmes can be applied in relation to various issues of social responsibility chosen by an individual company. They can become an efficient tool to fulfill CSR goals in a strategy of a global logistic provider, as well as it can support the strategy of a much smaller logistic company. The benefits of a well-designed and implemented educational programmes are presented.

Published
Dec 19, 2017
How to Cite
KSIĄŻKIEWICZ, Dorota. EDUCATIONAL PROGRAMMES AS PART OF CORPORATE SOCIAL RESPONSIBILITY STRATEGY IN LOGISTICS. Transport Economics and Logistics, [S.l.], v. 69, p. 39-49, dec. 2017. ISSN 2657-6104. Available at: <http://www.znetil.ug.edu.pl/index.php/etil/article/view/103>. Date accessed: 22 nov. 2019. doi: http://dx.doi.org/10.5604/01.3001.0010.5560.