BIG DATA AS AN INFORMATION SOURCE IN THE DECISION MAKING-PROCESSES OF THE E-COMMERCE COMPANIES

  • Dariusz Weiland

Abstract

This article discusses the opportunities offered by the use of Big Data in e-commerce and presents this tool as a source of information affecting the decision-making process. Some sections are devoted to introducing and presenting the perspective on information as a resource, while others attempt to define Big Data and outline the way in which Big Data may be utilised as a source of information supply in e-commerce; further parts elaborate on the challenges that information logistics has to face in order to make Big Data more adaptable in e-commerce. 

Published
Dec 21, 2017
How to Cite
WEILAND, Dariusz. BIG DATA AS AN INFORMATION SOURCE IN THE DECISION MAKING-PROCESSES OF THE E-COMMERCE COMPANIES. Transport Economics and Logistics, [S.l.], v. 71, p. 179-190, dec. 2017. ISSN 2657-6104. Available at: <http://www.znetil.ug.edu.pl/index.php/etil/article/view/135>. Date accessed: 21 nov. 2019. doi: http://dx.doi.org/10.5604/01.3001.0010.5734.
Section
Modelling of logistics processes and systems (English version)