MARKET CONDITIONS OF EFFICIENCY AND DURABILITY OF ROAD TRANSPORT ENTERPRISES

  • Małgorzata Jarocka University of Gdańsk, Faculty of Economics, Chair of Economics and Management of Transport Companies
  • Ewelina Mandera University of Gdańsk, Faculty of Economics, Chair of Economics and Management of Transport Companies

Abstract

Market efficiency of road transport enterprises is achieved through the implementation of measures such as building a competitive advantage and adapting to the changing environment. Functional durability of road transport enterprises is a reflection of their long-term effectiveness, and thus remains competitive in the long term. The aim of the paper is to present the market conditions of the functional efficiency and durability of road transport companies. These conditions reflect values such as the age of the company, the determinants of the customer choice of a company and the promotion tools they use. The theoretical part of the article is based on the review of literature and reports of the Central Statistical Office, and the empirical part – on extensive primary research. 

Published
Feb 12, 2018
How to Cite
JAROCKA, Małgorzata; MANDERA, Ewelina. MARKET CONDITIONS OF EFFICIENCY AND DURABILITY OF ROAD TRANSPORT ENTERPRISES. Transport Economics and Logistics, [S.l.], v. 73, p. 27-35, feb. 2018. ISSN 2657-6104. Available at: <http://www.znetil.ug.edu.pl/index.php/etil/article/view/149>. Date accessed: 22 nov. 2019. doi: http://dx.doi.org/10.5604/01.3001.0010.8298.