ROLE OF STRATEGIC ANALYZING IN EFFECTIVENESS OF FUNCTIONING OF TRANSPORTATION ENTERPRISES

  • Agnieszka Miłosz Uniwersytet Gdański

Abstract

The effectiveness of market players is one of the basic evaluation criteria. Only a well-functioning company has the chance to survive and grow. Transport companies, due to their specificity and market conditions, have to strive for permanent development and increase the efficiency of their actions. Strategic analysis is a tool for formulating effective actions. Strategic choices made as a result of strategic analysis create solutions that focus on growth and efficiency.

Published
Apr 15, 2018
How to Cite
MIŁOSZ, Agnieszka. ROLE OF STRATEGIC ANALYZING IN EFFECTIVENESS OF FUNCTIONING OF TRANSPORTATION ENTERPRISES. Transport Economics and Logistics, [S.l.], v. 74, p. 293-302, apr. 2018. ISSN 2657-6104. Available at: <http://www.znetil.ug.edu.pl/index.php/etil/article/view/192>. Date accessed: 22 nov. 2019.
Section
Economics and Management of Transportation Companies